Beyond The Crossing promotional video.
Overview:
Animal Crossing, the beloved anthropomorphic simulation game, recently collaborated with Lego to create brick sets capturing moments from the relaxing island getaway. The goal is to create a catalogue featuring Lego sets with product photography, book design, and promotional video.
'Catching bugs and fish' page spread.
Ideation:
The intention was to maintain the Animal Crossing New Horizon soft tropical color palette and use a vivid photography style to bring life to the static toys. The page contents will showcase game features, brief history, Lego product photography, and teaser sets for August 2024.
Mabel gardening set photoshoot.
Close up shot of Mabel holding a watering can.
Close up shot of tea party.
Stop-motion set design.
Design:
The final design features a modular typographic layout to reflect the versatile nature of Lego bricks. Many shots were taken at eye-level or close-ups to create an immersive perspective for the readers, as if the reader is in the world. The promotional video was made in a stop-motion style to enhance the natural charm of the villagers.
'Julian's Birthday Party' page spread.
'Mayor's Notes' page spread.
'Meeting new folks' page spread.
