Overview:
Topo Chico is known for their cocktail mixers, but they do not have an evergreen end-of-year holiday campaigns. The objective of this project was to introduce a holiday campaign concept featuring premium flavored sparkling beverages that inspire creativity in mixology with captivating digital banners, social media posts, and short video storyboards.
Ideation:
To make this campaign evergreen, the intention of the design was to keep colors and imagery neutral from any specific holiday so that it may be used during the entirety of winter. Taking inspiration from vintage editorial magazines, I explored an elegant chic style combined with the playful tone of the brand.
Holiday concept one for hero banner.
Holiday concept two for hero banner.
Holiday concept one for social media post.
Holiday concept two for social media post.
Holiday concept three for social media post.
Holiday concept four for social media post.
Digital design concepts for holiday campaign.
Design:
The final design features a campaign style guide with a celebratory vibe to reflect the hopes and happiness that the holidays bring. The color palette aimed to replicate the flavor profiles of each featured mixer. The mixer bottles are rendered into a gradient graphic, with the bold logo showing through for identification with its complimentary drinks.
Style guide for Topo Chico campaign.
Implementation:
The implementations show the versatility and cohesion of the campaign design style on different devices and formats. A video storyboard is created to visualize a motion concept for animated social media story posts.
Hero banner desktop mockup.
Social media posts mobile mockups.
